After researching competitors in the market, I found that few packaging for coloured contacts truly showcased the personality of the brand. Through my coloured contact brand, Ogle, I utilised bold line and colour to create a distinct and confident brand identity. The design highlights that these contacts are full of personality and demand attention.
Another element of the brief was to create an A4 sheet complementary to the boxes following the same colour constraints. I chose a user guide to help customers with application of the product.
