Curli-q is an Australian hair care brand specialising in wavy/wurly hair types. Their social mission is to make information about natural wurly hair care accessible to consumers, allowing them to learn how to embrace their wurls with confidence. They are also passionate about sustainability and endeavour to educate others about the impact of hair care products on the environment.
Packaging: Curli-q is releasing solid hair bars as an alternative to the liquid plastic packaged products we are familiar with. To stand out from its competitors, a curly hair pattern and vibrant colours are utilised. The abstract nature of the funky pattern provides room for expansion into various colour and pattern variations in the future.
Social Media Content: Instagram and Facebook are demonstrated as the main platform examples of reach for Curli-q. However the content can be utilised and modified across a range of platforms. Having a strong social media presence is essential to Curli-q's brand. Social media will act as a hub for sharing educational content about wurly hair care and sustainability.
Carousels: Below are examples of how information for hair care and sustainability is shared.
Website: The Curli-q website is the main area for e-commerce and acts an archive for the educational content which Curli-q shares. Here I especially honed in on demonstrating the key graphic elements and personality which defines Curli-q.
